Thailand Cybersecurity Market Surges as Online Scams and Attacks Intensify

Threat pressure and compliance are combining to turn cybersecurity from an IT line item into a board-level risk issue. Ken Research cites the Cybersecurity Agency reporting over 1,200 incidents in 2023 alone. Verified Market Research points to ransomware and phishing as particularly prevalent, and describes a regulatory environment shaped by the Cybersecurity Act B.E. 2562 (2019) and the Personal Data Protection Act (PDPA) B.E. 2562 (2019). MarkWide Research adds that PDPA enforcement includes breach-notification timelines and cross-border transfer safeguards, which can directly affect vendor selection and solution architecture. In practice, these requirements encourage more formal security operations, better monitoring, and clearer incident-handling procedures, especially in sectors that process sensitive personal or financial data.

Services, Cloud Security, and MDR Gain Momentum

Market mix is shifting as many organizations look for outcome-based security help rather than only buying tools. Mordor Intelligence reports that solutions held a 60.88% share in 2025, while services are projected to grow at a 13.64% CAGR through 2031. Deployment patterns show similar change: on-premises accounted for 64.27% of the market in 2025, but cloud security is forecast to grow at a 13.71% CAGR through 2031. In the broader Thailand IT and Security Market, Mordor Intelligence notes that managed detection and response expanded 28% in 2025, particularly for cloud workloads, as SMEs without security-operations centers adopted pay-as-they-grow contracts. Verified Market Research also links fast-growing managed services such as MSS and MDR to a shortage of Thai-language cybersecurity professionals, reinforcing why outsourcing is accelerating.

Demand is also becoming more segmented by industry and organization size, with regulated sectors and large enterprises still leading spend. Mordor Intelligence reports BFSI held 24.36% market share in 2025, and large enterprises held 65.67% share, while SMEs are projected to post a 13.83% CAGR through 2031. Healthcare is expected to be the fastest-growing end-use industry at a 13.26% CAGR over 2026–2031. Verified Market Research highlights that the Bangkok Metropolitan Region dominates due to the concentration of financial institutions and corporate headquarters, while government investment in the Eastern Economic Corridor (EEC) is driving growth in OT/ICS security solutions for smart manufacturing. MarkWide Research similarly points to EEC digitalization tied to advanced manufacturing and logistics activity in Rayong and Chonburi provinces, broadening where security budgets are being deployed.

Within this growth cycle, buyers are modernizing architectures to match expanding attack surfaces created by cloud and 5G. Verified Market Research notes that the market’s future centers on AI-driven security solutions and Zero-Trust architectures. Mordor Intelligence describes a push toward AI-native defenses in banking as institutions prepare for virtual-bank launches, noting four virtual-bank licenses issued in 2025 and planned commercial launches in Q2–Q3 2026. The same source adds that Siam Commercial Bank and SCBX earmarked a combined THB 18.4 billion for cloud-native platforms that embed security at the API layer. Meanwhile, Lucintel highlights rising complexity in cyberattacks, the transfer of resources to hybrid multi-cloud, and expanding adoption of cybersecurity mesh architecture. As these approaches spread, competition increases, but the strongest tailwind remains the practical need to reduce fraud, detect intrusions faster, and meet tightening obligations under Thai cybersecurity and data-protection rules.